Founded by Matt Pendleton in 2009 and proudly based in Gainesville, Florida, we provide unique photography experience for clients throughout the US.


We specialize in creating Fitness 🏋ī¸ Graduation 🎓 Head shot 👤 Sports ⛹ī¸ & Event 🎉 images. We also provide other photography services like family, maternity, and newborn portraits.


Matt Pendleton
Owner, Lead Photographer

We also partner with various photographers depending on the size and nature of the shoot.
In many cases, we bring a behind-the-scenes photographer to add to the story.
Interested in helping? Email us!


We use various professional camera bodies, lenses, bags & rollers, lighting, accessories, and grip for our photo shoots.

Camera Bodies

  • Canon EOS 1D-X
  • Canon EOS 1D-X Mark II

Camera Lenses

  • Canon EF 17-40mm f/4L
  • Canon EF 24-70mm f/2.8L
  • Canon EF 50mm f/1.2L
  • Canon EF 70-200mm f/2.8L IS II
  • Canon EF 300mm f/2.8L
  • Canon EF 200-400mm f/4L IS with 1.4x Extender

Camera & Lighting Bags

  • Manfrotto Pro-Light Rolling Lighting Gear Organizer
  • Tenba 48â€ŗ Rolling Grip Case
  • Think Tank Airport Advantage Roller
  • Think Tank Airport Security v2.0 Roller
  • Think Tank Shape Shifter 15 v2.0 Backpack

Camera Support & Protection

  • fplate Floor Plate
  • Oben ACM-1400 Monopods
  • Spider Holster SpiderPro Dual Camera System
  • Think Tank HydroPhobia 70-200 Rain Covers
  • Think Tank HydroPhobia 300-600 Rain Covers
  • Visible Dust Magic Cleaner

Camera Accessories

  • Dell XPS 15 9560
  • Giottos Rocket Air Blower
  • Hoodman USA HoodEYE Eyecups
  • Lexar Pro Memory Cards
  • Lexar Pro USB 3.0 Card Reader
  • Western Digital MyCloud 3TB

Lighting and Studio

  • Avenger C-Stands
  • Buff AlienBees B800 Strobes
  • Buff 30x60 Softboxes
  • Buff 10x36 Stripboxes
  • Buff Grids
  • Buff Light Stands
  • Buff Vagabond Mini Lithium Portable Batteries
  • Canon Speedlite 430EX II
  • Canon Speedlite 580EX II
  • PocketWizard Plus X Transceivers
  • ProTapes Gaffer Tape (Black, Orange, Green, Grey)
  • Savage Seamless Paper (Black, Grey, Super White)
  • TetherTools TetherPro 15ft USB 2.0 Hi-Visibility Tether Cable