About

Matt Pendleton
Owner / Lead Photographer
@bymattpendleton

Matt has been passionate about photography since picking up his first digital camera, a Sony CyberShot, and that passion has fueled his career ever since. His professional journey began in 2007 photographing the Florida Gators at the 2007 SEC Women’s Basketball Tournament. By 2009, he had expanded into college graduation photography at the University of Florida and continued building a diverse portfolio that included sports teams, newspapers, and visiting sports teams.

In 2012, Matt merged his love for sports photography with portrait work, beginning with his first fitness athlete shoot in Jacksonville, Florida with college basketball star, Steffi Sorensen (check it out). Since then, he has collaborated with numerous athletes, documenting their dedication and helping them showcase the results of their hard work. Working with athletes remains one of his greatest professional passions.

In 2020, Matt expanded his services to partner with brands and, when needed, their sponsored athletes, creating the photo and video content needed to elevate their partnerships. Today, his team delivers a full suite of creative services—from photography to short-form video—to support both brands and athletes in telling their stories.

Matt offers a range of services, including brand and commercial photography, headshots, fitness and portrait work, and event coverage. He has collaborated with major brands such as WWE and Disney/ESPN, as well as small and mid-sized businesses looking to strengthen their visual presence.

Born in Chile and raised in Florida, Matt is inspired by the state’s tropical atmosphere and travels frequently for sessions throughout Florida and across the United States.

He looks forward to partnering with clients to create impactful, lasting imagery.