Proudly based in Gainesville, Florida, we travel across the US States creating authentic images for your brand and business.


We specialize in creating Fitness 🏋ī¸ Graduation 🎓 Head shot 👤 Sports ⛹ī¸ & Event 🎉 images. We are also available to shoot other genres of photography. Just ask!


Matt Pendleton

Owner, Lead Photographer

Photo Assistants

We also partner with various photographers depending on the size and nature of the shoot. In many cases, we bring a behind-the-scenes photographer to add to the story. Interested in helping or interning? Email us!

 Fitness photo session with Kim Dekrey on Saturday, January 19, 2019 at the Bayfront Park in Miami, FL.
Photo by Matt Pendleton for Matt Pendleton Photography

Matt Goldman

Photo Assistant and Photographer

Matt assists with all aspects of photography from loading, setup, and transportation of our gear to the more creative services like behind-the-scenes (BTS) and storytelling photography.

Matt also runs Goldman Photography.


Here is some of the gear and equipment we use to create our images:

Camera Bodies

  • Canon EOS 1D-X

  • Canon EOS 1D-X Mark II

Camera Lenses

  • Canon EF 17-40mm f/4L

  • Canon EF 24-70mm f/2.8L

  • Canon EF 50mm f/1.2L

  • Canon EF 70-200mm f/2.8L IS II

  • Canon EF 85mm f1.4L IS II

  • Canon EF 300mm f/2.8L

  • Canon EF 200-400mm f/4L IS with 1.4x Extender

Camera & Lighting Bags

  • Manfrotto Pro-Light Rolling Lighting Gear Organizer

  • Tenba 48â€ŗ Rolling Grip Case

  • Think Tank Airport Advantage Roller

  • Think Tank Airport Security v2.0 Roller

  • Think Tank Shape Shifter 15 v2.0 Backpack

Camera Support & Protection

  • fplate Floor Plate

  • Oben ACM-1400 Monopods

  • Spider Holster SpiderPro Dual Camera System

  • Think Tank HydroPhobia 70-200 Rain Covers

  • Think Tank HydroPhobia 300-600 Rain Covers

  • Visible Dust Magic Cleaner

Camera Accessories

  • Giottos Rocket Air Blower

  • Hoodman USA HoodEYE Eyecups

  • Lexar Pro Memory Cards

  • Lexar Pro USB 3.0 Card Reader

  • SanDisk Extreme PRO Memory Cards

  • Western Digital MyCloud 3TB

Lighting and Studio

  • Avenger C-Stands

  • Canon Speedlite 580EX II Flashes

  • PocketWizard Plus X Transceivers

  • Profoto B1X 500 Monolights

  • Profoto D2 500 Monolights

  • Profoto OCF Grids

  • Profoto OCF Color Gels

  • Profoto RFi Octaboxes with grids

  • Profoto RFi Softboxes with grids

  • ProTapes Gaffer Tape (Black, Orange, Green, Grey)

  • Savage Seamless Paper (Black, Grey, Super White)

  • TetherTools TetherPro 15ft USB 2.0 Hi-Visibility Tether Cable

Computer Hardware and Software

  • Adobe Lightroom CC

  • Backblaze Backup

  • Camera Bits Photo Mechanic

  • Dell XPS 15 9570

  • Dropbox

  • Google One

  • PhotoShelter

  • SquareSpace