About

Matt Pendleton
Owner / Lead Photographer

I’ve been shooting photos since I could get my hands on my first digital camera (Sony CyberShot) and my obsession with imagery only grew from there. In 2007, I got my first taste of professional photography shooting for the Florida Gators at the 2007 SEC Basketball Tournament. A few years later, in 2009, I started professionally shooting college graduation photos at the University of Florida and continued working with an expanded portfolio of sports teams like the Florida Gators and visiting teams.

In 2012, I took my passion for sports photography and merged it with my love for portraits. My first fitness photo shoot was with my good friend, Steffi Sorensen, in Jacksonville, FL. Since her shoot, I’ve collaborated with many athletes and models documenting the hard work of some very talented athletes.

I currently work closely with many large and small brands and their creative/marketing teams creating images that help tell the story of their brand. When I’m not on a set or in a studio, I freelance for many newspapers as well as USA TODAY Sports/Imagn covering a variety of sporting events from high school/prep to professional. I am also a contract photographer with the WWE.

I’ve lived in Florida all my life and truly enjoy the beautiful, tropical weather. I travel often for photo sessions throughout Florida and the USA.

I look forward to working as your content partner creating images that create a lasting effect.