About

I started Matt Pendleton Photography so that I could create images that help a story: your story! As your content partner, I believe every person, every brand, and every product has a story to tell. I want to be there alongside you in telling that story.

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Matt Pendleton

Owner / Lead Photographer

I’ve been shooting photos since I could get my hands on my first digital camera (Sony CyberShot) and my obsession with imagery only grew from there. In 2007, I got my first taste of professional photography shooting for the Florida Gators at the 2007 SEC Basketball Tournament. A few years later, in 2009, I started professionally shooting college graduation photos at the University of Florida and continued working with an expanded portfolio of sports teams like the Florida Gators and visiting teams.

In 2012, I took my passion for sports photography and merged it with my love for portraits. My first fitness photo shoot was with my good friend, Steffi Sorensen, in Jacksonville, FL. Since her shoot, I’ve collaborated with many athletes and models documenting the hard work of some very talented athletes.

I currently work closely with many large and small brands and their creative/marketing teams creating images that help tell the story of their brand. When I’m not on a set or in a studio, I freelance for many newspapers as well as USA TODAY Sports/Imagn covering a variety of sporting events from high school/prep to professional. I am also a contract photographer with the WWE and XFL organizations.

I’ve lived in Florida all my life and I truly enjoy the beautiful, tropical weather. I travel often for photo sessions throughout Florida and the USA.

I look forward to working as your content partner creating images that create a lasting effect.

Support Team

Jesse Gann

Assistant Photographer

Jesse is a professional photographer who has been shooting over 4 years. Jesse helps Matt Pendleton Photo as an assistant photographer on marketing and branding shoots, events, and headshots. He is also a production assistant on larger marketing and branding shoots.

When Jesse is not working with Matt Pendleton Photo, he covers various comedy / stand-up shows and travels with top-rated comedians across the USA.

Chris Watkins

Assistant Photographer

Chris is a professional photographer who has been shooting over 6 years. Chris helps Matt Pendleton Photo as an assistant photographer on events, headshots, and other sessions.

When Chris is not working with Matt Pendleton Photo, he works across North Central Florida photographing events and weddings along with real estate for Realtor’s and rental owners.