About

Matt Pendleton
Owner / Lead Photographer

I’ve been shooting photos since I could get my hands on my first digital camera (Sony CyberShot) and my obsession with imagery only grew from there. In 2007, I got my first taste of professional photography shooting for the Florida Gators at the 2007 SEC Basketball Tournament. A few years later, in 2009, I started professionally shooting college graduation photos at the University of Florida and continued working with an expanded portfolio of sports teams like the Florida Gators and visiting teams.

In 2012, I took my passion for sports photography and merged it with my love for portraits. My first fitness photo shoot was with my good friend, Steffi Sorensen, in Jacksonville, FL. Since her shoot, I’ve collaborated with many athletes and models documenting their hard work and dedication to their sport.

In 2020, I took the next step and I now partner with brands and their sponsored athletes creating the content they need to showcase their partnership with the brand. From creating photos to short videos to supplement their user generated content, my team provides a full suite of services. to help both the brand and the athlete.

I offer many photography services from brand/commercial work to headshots and event coverage. I’ve worked with some of the largest brands like the WWE and Disney/ESPN but I also really enjoy helping small to medium sized businesses enhance their presence visually.

I’ve lived in Florida all my life and truly enjoy the beautiful, tropical weather. I travel often for photo sessions throughout Florida and across the United States.

I look forward to working as your content partner creating images that create a lasting effect.